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COLORADO METRO VOTERS TRIAL HEAT JANUARY 1998 PRIMARY
GENERAL ELECTION
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While metro Denverites love their Broncos, they still haven't fallen head over heels for a tax subsidy to build a new stadium. Polls immediately before and after the Super Bowl show a tremendous spike in support of building a new stadium, but several harsh realities will surface as the bowl glow fades:
Even with increased support (53% support in pre-bowl survey, up from 41% in 1997), there is still a strong core of people opposed to a stadium tax. And the level who "definitely support" (32%) is matched by the level who "definitely oppose" (29%).
Recent stadium elections around the nation have lost or been very close, as in San Francisco and Seattle, even when teams are popular. The pre-Super Bowl support level in the low to mid-50s probably a more accurate measure of support provides little cushion as anti-tax sentiment surfaces near election time.
As debate over the stadium tax progresses, focus will shift from Bronco players to team ownership and the tax "deal" offered to voters. As that happens, Pat Bowlen's negative ratings a phenomenon he shares with many of his NFL counterparts will become an obstacle to convincing the public that a subsidy is needed. Likewise, the public will have difficulty accepting multi-million subsidies at the same time television broadcast revenue becomes available, high player salaries are negotiated, season ticket prices rise and the value of the team continues to soar. Finally, there will be conflicting information from national experts on the economic value to the city of a tax subsidized stadium.
Like California voters who approved a ban on race and gender preferences in 1996 and who support strict limits on bilingual education in 1998, voters in the Denver metro area would approve limits on bilingual education and ban preferences in state employment and college admissions. A narrow plurality (46% to 38%) of Hispanics support a bilingual shift to immersion. Both Hispanic and Black respondents give majority support to a ban on preferences. While initiatives on these issues are still in discussion stages, proponents begin with support levels at or above 60 percent of metro voters.
In 1992, Coloradans defeated a school voucher proposal by 54 percent, which came as no surprise given that media polls leading up to the initiative showed it losing. But this year, the voucher concept gained 51 percent of metro voter approval. The proposal's increased level of support mirrors national surveys that show voucher approval rising in the face of bad news about local public school performance. Two of the groups offering the strongest support are Republican partisans, with 61 percent support, and Blacks, with 64 percent. A Colorado voucher proposal filed in late 1997 is currently in the legal process to be placed on the ballot. This proposal is different than previous initiatives and leaves much of the details to the Legislature. Whether the final details, as they are made clear, will alter public opinion is undetermined.
One of the most important issues being debated in the state Legislature concerns use of state surplus. When asked, 59 percent of metro voters preferred investing an expected 1998 surplus in K-12 construction and state transportation needs. The 59 percent is a somewhat lower level of support than similar polls conducted last summer and fall, which may be because the poll question references a substantially higher amount ($100) than 1997's refund.
©1998 Ciruli Associates. All rights reserved