Mile High Stadium Naming Rights Survey Findings
Conducted by Ciruli Associates
Nearly two-thirds of metro residents want to keep the name Mile High on the new Bronco Stadium.
- 64% of residents want to keep the name Mile High after hearing arguments in favor and against selling the name.
- 58% of residents want to keep the name Mile High before any pro and con information is provided.
- 72% of residents have a "great deal" or "some information" on the naming rights issue.
- 11% of residents said they were season ticket holders; 66% of them support keeping the name Mile High (64% of non-season ticket holders support keeping the name).
- Women are more supportive (67%) of keeping the name Mile High than men (61%).
- The metro area suburbs are somewhat more supportive of keeping the name (66%) than are Denver city residents (59%).
Residents were presented a series of pro and con arguments concerning the sale of the naming rights.
- 66% of residents believe the name is a part of the areas' tradition like Red Rocks and Pikes Peak.
- 66% of residents believe the Stadium District Board is ignoring citizens' views. They believe the public pays for the stadium and should decide the name.
- 57% of residents believe the name Mile High is more valuable than the potential selling price as estimated by the Stadium Board.
- 54% of residents believe the tax is low and that ending it two years earlier or saving $5 per year is not a sufficient reason to sell the name.
- 65% of residents oppose the sale of the name to benefit Bronco ownership.
Mile High Stadium Naming Rights
Pro and Con Statements
| . |
|
. |
STATEMENT:
|
|
|
| Part of tradition, like Red Rocks, don't sell |
|
66% |
| OR |
|
|
| People don't care, selling name is common |
|
28% |
| . |
|
. |
STATEMENT:
|
|
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| Name Mile High is valuable |
|
57% |
| OR |
|
|
| Selling name could buy in $50-$90 million |
|
34% |
| . |
|
. |
STATEMENT:
|
|
|
| Selling name will end tax earlier |
|
37% |
| OR |
|
|
| Tax is low, $5 per year saved is a small amount |
|
54% |
| . |
|
. |
STATEMENT:
|
|
|
| Selling will benefit ownership |
|
25% |
| OR |
|
|
| Don't sell to benefit ownership |
|
65% |
| . |
|
. |
STATEMENT:
|
|
|
| Board is ignoring citizens. People should get to decide the issue |
|
66% |
| OR |
|
|
| People don't care, just sell and end tax earlier |
|
26% |
Ciruli Associates, N502, 2000
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Combining a corporate sponsor's name with Mile High was supported by 38% of residents. An equal number, 38%, wanted to keep Mile High; and 17% wanted to sell the rights outright.
Telephone survey in six-county metro area of 502 registered voters. Conducted June 30 to July 7 with a range accuracy of plus or minus 4.4 percentage points.
| SURVEY FACTS |
- Telephone survey conducted by Ciruli Associates with random sample of 502 six-county metro area registered voters. The survey was sponsored by John Hickenlooper.
- Interviews conducted June 30 to July 7, 2000.
- Statistical range of accuracy plus or minus 4.4 percentage points.
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