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RESEARCH DESIGN
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STUDY
METHODOLOGY

Included interviews with downtown Kansas City business, government, cultural and civic leaders.

Documents were reviewed related to downtown's history, current status and future plans.

Seven comparable cities around the nation were analyzed to identify patterns in cultural facilities and apply the knowledge to Kansas City.

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. Research Questions for Seven Cities:

What have been the role of arts/culture/entertainment facilities in the redevelopment of downtown? What has been their impact?

Are there any studies or data that describe this impact?

Describe the type, capacities, location and attendance of downtown cultural and entertainment facilities.

Are there important connections between arts and cultural facilities and other significant elements of downtown (i.e. convention center, hotel base, sports arenas, retail centers, enteraintment venues, transit, downtown housing, tourism destinations or historic preservation objectives)?

What vehicles are used to manage and market cultural resources in downtown (i.e. an arts district, association, dowtown marketing organization, assessment district, etc.)?

How are these activities tied to the marketing, programming and management of downtown as a whole?

What are the budgets and funding sources for these activities?

Who have been the primary facilitators in creating and supporting these structures?

Are there non-downtown locations within your region that compete for arts and cultural attractions and audiences? What has been their impact on downtown?

Are there maps, directories, marketing materials or other resources available for review?


Study Goals for Kansas City:

Provide an area study that presents the case for locating a performing arts center and other cultural and entertainment facilities downtown.

Demonstrate benefits of downtown by using selected cases studies from other cites with successful downtown arts and tourism districts and facilities.

Describe optional zones within downtown where connections and synergies will provide adjacent, tertiary and multiplier benefits.

Conduct in-depth interviews, guided discussions and public meetings to test assumptions, gather and share information and increase consensus.

Develop guidelines to assist in prioritization of areas and avoid pitfalls.

Identify other factors necessary for the success of the performing arts in downtown.

Provide strategic and tactical recommendations on the public relations environment concerning the process and project.

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